It’s been well over 10 years since I fell randomly into the social media space. In a time when people were getting onto Facebook, others had just joined Twitter and YouTube had some best random hit videos. When blogs and websites were breaking South African perspectives. It was a time...
What is Social Media Marketing? How many times have you been asked what do you do? A lot of people think my life is about sitting on Facebook and Twitter the entire day. Most of these people including my family [my father especially], just don’t get what I do when...
Reach, reach, reach. Reach more people, with less time. Reach the right people, in the right places. Reach everyone somehow. The reach argument never goes away. History probably had this argument when Gutenberg invented the printing press and when radio and TV became mediums in which to sell to consumers....
Google+ is one of those platforms that confuse and leave people wanting it to evaporate into thin air. It actually isn’t all that bad. The platform just confuses people as it’s new and people never know how to adapt to change. Like with everything it takes time. Remember the last...
* Original post here It’s become fairly common parlance to dismiss Google Plus as a nearly ran but it is actually the new black of social media. Not only is it becoming a key social channel, it is gaining more and more active users. Google currently estimates that there...
Some people say you should reflect every few months of what you’re learning and what you’ve learnt. It will help you see where you’re going to. For me, I think my 2 year milestone at Cerebra is the perfect time for some reflection. First thing I have to point out...
Facebook continues to change and evolve. In recent months we’ve heard an outcry from Brand Pages regarding the change in Facebook’s algorithm [Edgerank] and how content reaches out to ‘fans’ and people using the platform....