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Social media enthusiast who started as a intern with the Mail & Guardian Online, which helped focus my attention on online media. Have worked for both online and print M&G publications, as well as Inter Press Service. Currently Senior content and community management at Cerebra, a writer, blogger, tech junkie, a freelance journalist – when time permits. An honours media and communication graduate with cultural studies, you can find me on Twitter, Facebook and any other social media platform.

well i am

Well i Am: Things I learnt in a 100 days

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The well i am challenge 100 healthy days has come to an end, but my journey on this road of healthiness, I hope, continues. There are things I learnt about myself that surprised even me. This challenge was an interesting one. When I started it, I was worried how I...

Social Media Apps

Social Media Marketing – What is that?!

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What is Social Media Marketing? How many times have you been asked what do you do? A lot of people think my life is about sitting on Facebook and Twitter the entire day. Most of these people including my family [my father especially], just don’t get what I do when...

Unhealthy vs healthy: not easy

Well i Am: Nothing is ever easy

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Half way into the month and I’ve realised nothing is easy. I should be making inroads with the well i am challenge, but I am currently falling back on my excuse that it’s Ramadan. Honestly, I’ve really taken it easy this month and have been indulging in weird ways, who says...

well i am 100 healthy days

Well i Am: 100 Healthy Days – It begins

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This week (1 July) marked the start of my 100 healthy days with well i am. The idea of starting it in Ramadan worried me, but I realised Ramadan is not an excuse. It’s actually the perfect time to begin something like this. Ramadan teaches us the value of people...

Content Hub work station

Reach and Owned Platforms

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Reach, reach, reach. Reach more people, with less time. Reach the right people, in the right places. Reach everyone somehow. The reach argument never goes away. History probably had this argument when Gutenberg invented the printing press and when radio and TV became mediums in which to sell to consumers....

well i am

well i am Challenge – get fit, get healthy

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Get fit, get healthy, get motivated. My new mantra for this year. Let’s just say it hasn’t been going as planned but I am getting there. With this in mind, fellow friend, Aasia, and I are taking up the well i am Challenge – 100 days to get Summer ready – a...

Google+

Social Business: Google+ for brands (and you!)

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Google+ is one of those platforms that confuse and leave people wanting it to evaporate into thin air. It actually isn’t all that bad. The platform just confuses people as it’s new and people never know how to adapt to change. Like with everything it takes time. Remember the last...